Nurture Floral Co.'s sustainable wedding flowers are designed by nature and arranged with intention. Gorgeous, nuanced color, full of soul in San Diego.

Story of Abundance in Sustainability

Blooms designed by nature, arranged with love.

I've been swept up in the power of nature.
- As a child spinning under towering trees and picking handfuls of mustard.
- As a teenager running through hills in a golden-green meditation
- As a college student lost on hiking paths, covered in poison ivy all to catch a glimpse of wildflowers

And then adulting/mothering and surviving wore me over. Even in my floral design dream job, I'd been pretty overwhelmed by the enormity of the wedding industry pressure. That's not to say that I didn't love it. I do.

Here's the thing, In the global flower market today, you can basically get your hands on in any flower in any color any time of the year. This is an incredible feat of science and nature and inspiration at your fingertips! If you haven't been to a flower market, I highly recommend it. However, all of this has it's cost. Growers (so humans) and the environment are forced to keep up this pace no matter the season, condition or flower variety. They resort to longer hours, less pay, more chemicals and leaching more and more nutrients from the soil. All not ideal.

Also, florists are expected to copy any Pinterest photo any time of the year no matter the heat of the day is or how those blooms are looking when they're bought. Like I said, it's a lot.

And then, everything changed in 2020. A year that wrecked the wedding industry; my business included. Personally though, it gave me space to change. Change for me started when, in an effort to make up for the profit lost, I started a vegetable garden. What started as a simple need with little expectations grew into something that shocked me.

Absolute abundance. Overflowing tomato vines, okra taller than me, cucumbers for every meal, zucchini, squash and pumpkins spilling out covering the sidewalk. What I had done simply was incredibly gorgeous, fulfilling and ever changing. To feel it grow and know it started from something so small: a miracle.

Here is what I learned, both personally and for this business:

There is abundance here

to be cultivated.

This abundance isn't just about food from the ground or time spend in purposeful ways. Although, that's important. When we approach nature from a place of awe, humility and thankfulness- everything is abundant. That includes wedding flowers. I saw a new vision of flowering- a way that depended on nature to deeply inspire and provide.

I wanted to work at a business I was proud of. A completely sustainable business that gave more than it take. Safely done, flowers are one of the only commodities that helps make food. Traditionally, flora nurtures the soil and nurture's life. Why couldn't a wedding design business do so too? Then, I remembered that I owned the business and could decide these things.

And so, 4 years into my traditional floral career, Nurture Flora Co. was born. A business that cultivates an artistic partnership between nature and brides, gives back more than it takes, and celebrates the abundance found all around us. This business actually gives back- to only get more than it gave. The flowers feed the soil to make more flowers. Money comes in and goes out to support local and sustainable products and ideas. Vases and materials are reused and only grow more useful and beautiful.

Nurture Floral Co.'s sustainable wedding flowers are designed by nature and arranged with intention. Gorgeous, nuanced color, full of soul in San Diego.
Nurture Floral Co.'s sustainable wedding flowers are designed by nature and arranged with intention. Gorgeous, nuanced color, full of soul in San Diego. Nurture Floral Co.'s sustainable wedding flowers are designed by nature and arranged with intention. Gorgeous, nuanced color, full of soul in San Diego.

Hey there!

I'm probably currently in the garden covered in dirt, chasing my pets and kids, cooking dinner, playing with flowers or resting and just watching it all. But, I am really looking forward to getting your email! Thank you for reaching out. I will get back to you as soon as I can.

Sincerely, Kate

Nurture Floral Co.'s sustainable wedding flowers are designed by nature and arranged with intention. Gorgeous, nuanced color, full of soul.

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